A match made in heaven! Photo by Azuree Wiitala, www.xoazuree.com.
I’m in the matchmaking business. No, I don’t mean finding marriage partners for my clients. They are on their own for that part! But once they hire me to help plan their wedding (or other event), then I often have to do some serious matchmaking–between them and the right vendors.
Every time I meet with one of my clients, not only am I paying attention to the specific problem or puzzle we are working on that day (budget, schedule, decor, whatever), but I am also listening to how they talk about themselves, each other, and their interests. These are all clues I can use to find the right people for them to work with.
Because having the right vendors for your wedding is the key to things turning out the way you want them to. If your florist doesn’t quite get your vision or you find your photographer abrasive, already things are not going the right way. There has to be good communication between client and vendor, and often that means having a similar point of view or something else in common.
And I love it when the match turns out to be a good one. When I client emails and says, “That florist you recommended is so wonderful!” then I know I got it right. Or when I get a call from a vendor saying, “Thanks for the recommendation to your client. We had a meeting and we had so much in common.” Those are the things I like to hear.
And it’s not just that I know a whole lot of wonderful people in this business. I really do. But there’s one more step to the process you can’t see: I’m doing matchmaking in my head to be sure that the right people are working together.
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