Event Planning on a Budget – Part One: An Overview

Just because you are on a budget doesn’t mean you can’t have the event you want. It requires some extra work and maybe a few compromises, but you can still get married or have a bar mitzvah or throw the party for your parents’ anniversary and have a real celebration. Working on a budget is something I do a lot, so I’d like to share some of my insights with you.

It's about the money.

It's about the money.

The first thing to do is to have an actual budget. This is sometimes an item that people put off, but I urge you to come up with a realistic budget as early in the planning process as you can. It will help to guide your choices as you plan your event. The main reason for procrastination, I think, is the simple fact that many people do not know how to go about preparing a budget. Here is my method:

Start with the total amount of money you are able to spend on the event. Be realistic about your ability to spend, including any contributions others have committed to making. It is not worthwhile to spend more on any event than you have. Unless your circumstances are unusual, it is not generally a good idea to go into debt for a wedding or other celebration. I also do not recommend spending everything you have for one day’s celebration.

Next, list all the things you intend to spend money on. Include everything you think you might need, and add a “just in case” category. For a wedding, your list might look something like this:

Band/musicians/DJ
Cake
Candles
Caterer/restaurant
Ceremony venue
Clothing
Contingency
Dish rental
Event planner
Favors
Flowers/décor
Furniture rental
Gifts
Guest directions
Invitations
Ketubah
License
Limo/transportation
Linen rental
Liquor/champagne
Menu
Officiant
Other rentals
Photographer
Place cards
Postage
Program book
Reception venue
Rings
RSVPs
Save-the date cards
Sound equipment
Table numbers
Tips
Unity candle or sand
Videographer

This is not to say that you have to include everything on the list. I don’t think I have ever worked on a wedding that spent money in each and every one of these categories. And some events require things that are not on this list. Pick the ones that pertain to your event and make a spreadsheet.

Now comes the hard part: Fill in a number next to each category and make sure the total does not exceed your total budget number. (Computer spreadsheet programs such as Excel make this job much easier.) But how do you know what number to put there? You will have to do some research. Talk to vendors and other professionals (such as an event planner). Poke around online to get a range of prices. Decide what things you can do yourself to save money and what things will require professional services. For example, you might make place cards and table numbers yourself at minimal cost, if you have the time. In a future post, I will take a look at some of the more difficult categories and consider ways to estimate and reduce costs in each.

The creative bride of this wedding made her own programs, place cards, and even her own flower arrangements.

The creative bride of this wedding made her own programs, place cards, and even her own flower arrangements.

Finally, if your cost estimate exceeds your resources, you will have to find places to cut. You may have to reconsider how you define what things you need and remove some categories, or you might have to make do with smaller quantities or lesser quality on some things. These decisions are not easy, but keep in mind that the most important thing about any celebration is now how opulent it looks but what happens between the people. If it’s a wedding, getting married is the most important thing that will happen. If it is an anniversary or birthday party, the important thing is to honor the ones who have reached a milestone. If you can manage a lavish entertainment in addition, consider it a bonus.

Why Should I Hire a Planner or a Day-Of Wedding Coordinator?

I am asked sometimes why someone getting married should hire a wedding planner. “Is there any reason I can’t do it all myself?” I’ve been asked. My answer to that question is, “Yes and no.”

Beautiful wedding day.

Beautiful wedding day. Photo by Magical Moments Photography.

Yes, you can probably do all the planning yourself. Given enough time, a few basic organizational skills, and the ability to see the project through to the end–qualities just about everyone has–you can certainly plan your wedding by yourself. If you are a very busy professional who travels a lot, for example, or someone who feels overwhelmed by large projects, then you are a good candidate for a full-service planner. Don’t get me wrong: Planning a wedding is a very large job that will take a good amount of your time and attention for as long as you have to work on it. Most people find the process momentarily frustrating at times. At the same time, it can be very rewarding. You might even find that it is a lot of fun. I certainly think it is.

On the other hand, when it comes to day-of wedding coordination, almost everyone needs someone to do the job. In the past when brides were typically younger, the mother of the bride often took care of coordinating the day of the wedding. These days, most couples want to allow their families to enjoy the wedding day and not have to be the one to deal with the stress of the details.

And even if your wedding is simple and straightforward, if you hire a day-of coordinator, you are also hiring a professional consultant who can help you with the planning. Not all planners work the way I do, I’m sure, but when I am working with a couple, I tell them that once they hire me, they can call me or send me an e-mail any time if they need guidance or a vendor referral or just someone to bounce an idea off of. My function is to make sure that the day of the wedding goes smoothly, and that means that I start working toward that goal as soon as I am hired. If I can prevent costly mistakes or solve a problem months in advance, then I am doing my job as day-of coordinator.

Maybe you have been to a wedding and thought it all went so smoothly that there was no need for a coordinator. That is actually the highest compliment you can pay to a day-of wedding coordinator. From the point of view of the guests, it should all look effortless, and that means that someone has put all the details together into a beautiful wedding day.

Some Tips on Hiring a Wedding Coordinator

This is me, doing what I do best as a day-of coordinator: sweating the details so my clients don't have to. (Photo courtesy of Artisan Events, Inc.)

This is me, doing what I do best as a day-of coordinator: sweating the details so my clients don't have to. Photo courtesy of Artisan Events, Inc.

If you have plans to get married this year, you are probably thinking–right about now–about hiring a wedding planner or a day-of wedding coordinator. If you’re getting married this year and are not thinking about any such thing, may I recommend that you do so before the best planners get booked up for the summer and fall seasons?

It’s not too difficult to hire a day-of coordinator. You will actually come up with more choices if you do an internet search for “wedding planner,” rather than “day-of wedding coordinator.” Any wedding planner worth her pay is also a day-of coordinator. Craigslist is another place to look. You can also place a free ad there for planners to respond to.

Once you have found a handful of prospects, it’s time to interview them. You can start with an e-mail, of course, but I don’t recommend that you hire anyone until you have met them in person. Sometimes this is impractical, of course, especially if you live in a different city from the one you are planning to marry in. In that case, be sure to have a detailed telephone conversation before signing a contract. Some of the things you may want to consider are: the planner’s experience and expertise; the planner’s personality and how it fits with yours; the kinds of ideas she or he can bring to the table; the fee charged and what you will get for what you pay.

Don’t necessarily think that the lowest price is the best deal. As with any vendor, you get what you pay for. Sometimes the person with the lowest price is the best one for the job, but other times someone with a very low price may not offer as many important services as someone who charges a little more. Get enough information on the services included in the fee so that you can tell the difference. Find out what the price range is by asking several coordinators. You don’t have to hire the most expensive one, but you will probably find one in the middle of the price range who has all the characteristics you want.

Before you hire, get references. Don’t just get names and phone numbers or e-mail addresses. Call those people or e-mail them and ask them questions about their experience with the coordinator. Ask them if they would recommend the person. Ask them if they think they got value for their money. Ask if there were any unresolved problems.

Finally, don’t pay anything until you have a signed contract with the coordinator. (This is actually good advice for hiring any vendor.) The coordinator will probably send you a contract, but don’t assume that this is a “take it or leave it” proposition. All contracts are negotiable. If there is a clause you think needs to be in the contract, ask to have it added. If you don’t like something, ask if it can be removed. You may have to give something in return, but it is always worth a try. Don’t be intimidated by legalese. If there’s anything you don’t understand, ask to have it clarified. And only sign the contract once you are sure you understand everything and agree with it. It takes some work, but it is always worth while to have a good contract in place. It protects both parties.

And once you have hired a wedding coordinator, keep them informed of your decisions. If they ask for information, get it to them as soon as possible. They are looking out for your best interests and need to know what you want and what you are doing so they can take care of all the details while you are busy getting married and enjoying yourself.

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