How to Hire a Caterer (Part Two)

October 14th, 2010

In a previous post, we looked at how the size of a catering company affects your choice of caterer.  Here are some further thoughts on how to hire a caterer.

Can your caterer do this?  Photo by Magical Moments Photography.

Can your caterer do this? Photo by Magical Moments Photography.

Once you have narrowed down your list of caterers, how do you make a final choice?  The first question you want to be able to answer is, “What is your budget?”  If you tell a caterer you don’t know what your budget is, they are likely to give you their most expensive menu.  So, how do you have any idea what your budget is?

Catering prices are generally broken down into three parts.  The first part is for food and is usually calculated on a per-guest basis.  The second part is for service and should generally be a price per server per hour.  The third part is for rentals.  Not all contracts have that third part.

The food cost is the part that has the most flexibility.  Think about what you would pay per person for a restaurant meal of a quality comparable to the caterer’s food.  Most caterers (but especially smaller caterers) can give you a menu within any reasonable budget.

But the best way to figure out which caterer to hire is to meet with them and taste their food.  Most caterers will do a tasting at no charge.  Some charge for a tasting but will sometimes credit the amount against any future order.

Before you go for a tasting, talk to the caterer about a sample menu so they can make you something you will like.  Then feel free to taste, savor, and ask questions.  Use the tasting as an opportunity to get to know the caterer and their staff.  And always taste the food from more than one caterer before you hire.

Perhaps the most important thing to keep in mind when you are looking for a caterer is that they are working for you.  You should be able to get satisfactory answers to your questions and get a menu within your budget and to your taste.  If you can’t get these things, keep looking until you find a caterer you can work with happily.

Need recommendations for a caterer?  Check with your event planner!

How to Hire a Caterer (Part One)

September 10th, 2010
Can you find a caterer to do this?  Photo by Happy Buddy PhotoArt.

Can you find a caterer to do this? Photo by Happy Buddy PhotoArt.

I find that one of the hardest things for my clients in planning events is hiring a caterer.  I admit that it can be a complicated process.  If you break it down into smaller steps, it gets a little easier.

One of the first things you can consider when choosing a caterer is whether to hire a big catering firm or a smaller one.  Each one has its advantages and disadvantages.

A small caterer is likely to be more flexible in menus and pricing.  Sometimes they can come up with a special dish just for you.  You are more likely to get the personal touch from a smaller firm.  There is also more variety:  Small companies specialize in different things and each one is different.  On the flip side, some small caterers can not handle very large crowds.  They don’t always have the office staff to return calls promptly.  And they aren’t on the preferred caterer list of many of the larger venues.

Large caterers often have an event coordinator/sales person on staff who is your contact from beginning to end.  This person is not generally a substitute for your own event planner but is another pair of hands and another experienced professional working for you.  The largest caterers also often hire extra serving staff.  I just worked on a wedding with catering by Wolfgang Puck.  They hired at least 20 servers for 175 guests, including one server who only looked after the bride and groom.  It’s great to have extra people working at your event.  But you pay for size and service.  And you generally have to work with the caterer’s preset menus.

If you’re planning to hire a caterer soon, take a look at the size of the catering company.  See what they have to offer.  That ought to help you narrow down your choices.

Success Stories (4th in the Series)

March 24th, 2010

Here’s another event story from before the blog:

Three sisters wanted to throw a surprise birthday/anniversary party for their parents. Two of the sisters lived out of town; the third sister worked full time, had small children, and was going back to school, so she couldn’t do much planning. They needed someone to find a nice restaurant for the party, work with them to finalize the menu, arrange for decorations and set them up, and find a hotel for their guests. I worked with them on all these things, plus getting a birthday cake and finding another restaurant with a party room for brunch the next day. I was able to keep the costs under their budget and save them some headaches, as well. Their parents were beautifully surprised when they entered the restaurant’s party room to see all their friends and relatives from out of town there to celebrate with them.

The Meaning of Service

February 22nd, 2010
It's all about you....  Courtesy of sprungphoto.com.

It's all about you.... Courtesy of sprungphoto.com.

I was most honored to receive a very positive review on Yelp that described me as, among other things, having a “servant’s heart.”  At first, to be honest, I was not sure what kind of a compliment that was.  After all, I am a professional and consider myself to be a manager.

The more I thought about it, though, the more I realized that it is one of the highest compliments I could have received.  My work is in a service industry, after all.  My goal is to make magical things happen while remaining invisible, myself.  My focus is on my clients and on their wishes.  These are, I think, all the hallmarks of service.  If that is what is in a servant’s heart, then I do fit the description.

I’m sure that I came by this ethic by working as a theatre stage manager for so many years.  In the arts, the highest goal is to serve the artistic product.  There is no room for ego, so I learned to think less of myself and more of the art.  This has carried over into my practice as an events professional.  It’s not about me.  It is all about you.  And I am very pleased by the feedback that tells me that I am achieving that goal.